For serve.us, a real-time hospitality industry staffing provider, I was tasked with creating memorable website copy. I was asked to craft a witty tag line with a playful attitude.

For serve.us, a real-time hospitality industry staffing provider, I was tasked with creating memorable website copy. I was asked to craft a witty tag line with a playful attitude.

For my client illy Coffee, I was responsible for their Instagram and Facebook social media accounts. Illy Coffee wanted copy that was relatable and sensual.

For my client illy Coffee, I was responsible for their Instagram and Facebook social media accounts. Illy Coffee wanted copy that was relatable and sensual.

Tao Downtown, of the massive hospitality giant Tao Group, required copy for their website. They wanted non-fussy descriptions of their brand new restaurant/club space.

Tao Downtown, of the massive hospitality giant Tao Group, required copy for their website. They wanted non-fussy descriptions of their brand new restaurant/club space.

The Surf Lodge needed website and blog copy that was casual, friendly, and inviting for their curated boutique hotel and music venue.

The Surf Lodge needed website and blog copy that was casual, friendly, and inviting for their curated boutique hotel and music venue.

The ever-innovative Focus Forward Films requested dynamic website and social media copy to cater to their inquisitive and curious audience.

The ever-innovative Focus Forward Films requested dynamic website and social media copy to cater to their inquisitive and curious audience.

Having asked for copy that was elegant and strong, Belevedere Vodka needed a voice for their website that sounded as sophisticated as the company themselves.

Having asked for copy that was elegant and strong, Belevedere Vodka needed a voice for their website that sounded as sophisticated as the company themselves.

The legendary Carnegie Deli in New York City asked for website copy that was colloquial and could stand up to their local clientele. They requested a family friendly tone that was both playful and sincere.

The legendary Carnegie Deli in New York City asked for website copy that was colloquial and could stand up to their local clientele. They requested a family friendly tone that was both playful and sincere.